Teeny Teeth Named Semi-Finalist in the 2025 Foodstuffs Emerge Programme
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We’re thrilled to share some exciting news — Teeny Teeth has been selected as a semi-finalist in the 2025 Foodstuffs Emerge Programme, a major opportunity for innovative Kiwi brands to gain national supermarket visibility.
What is the Foodstuffs Emerge Programme?
The Foodstuffs Emerge Programme is a growth initiative run by Foodstuffs New Zealand, the co-operative behind some of the country’s most trusted supermarkets, including New World, PAK'nSAVE, and Four Square. The programme is designed to discover and support emerging New Zealand-owned brands with innovative products, giving them access to expert mentorship and the potential to secure national distribution.
Out of hundreds of entries, Teeny Teeth was chosen as a semi-finalist, standing out for our three-sided toothbrushes for kids, our commitment to fun and effective oral care, and our growing community of supportive Kiwi families.
Why This Recognition Matters
At Teeny Teeth, our mission has always been to make brushing easier, faster, and more fun for tamariki, while making oral care less stressful for parents. Being named a semi-finalist in the Emerge Programme is an exciting milestone that validates the passion, innovation, and heart behind everything we do.
“We’re incredibly proud to be recognised by Foodstuffs. As a mum-founded, New Zealand-based brand, this opportunity could open doors to help even more whānau discover our toothbrushes and build healthy brushing habits early."
— Emma Hawke, Founder of Teeny Teeth
What Happens Next?
As a semi-finalist, we’ll be showcasing our product to a panel of Foodstuffs buyers and mentors, alongside other inspiring Kiwi brands. If successful, Teeny Teeth toothbrushes could soon be available in your local supermarket — making it even easier for families across Aotearoa to access our innovative products.
We’ll keep you updated throughout the process — so be sure to follow us on Instagram and subscribe to our email list for behind-the-scenes insights and big announcements.
How You Can Support
This opportunity wouldn’t be possible without our amazing customers and community — thank you for believing in us and helping spread the word. If you’re new to Teeny Teeth, welcome! We invite you to explore our award-nominated toothbrushes and see why parents and kids alike love them: